Bridal
We've hand selected each of our wedding dresses to offer our brides-to-be a wide range of wedding dresses to suit every shape, size and style! Choose from designers such as: Justin Alexander, Nicole Spose, Modeca & La Papillon, Eddy K, and many more!
Featured styles
Our designer collections are carefully chosen to offer something for every kind of bride, from classic to alluring, boho to modern, subtle to out-there! We listen closely to your vision and inspirations to help you find a dress that compliments your body shape and fits your signature style.
Aire Barcelona
Idan
Justin Alexander
#88145
Justin Alexander
#88122
Modeca
#Kylie
Aire Barcelona
Illart
About Us
We know what your wedding dress means to you, so creating an unforgettable, stress-free experience for our brides is an absolute must.
We're proud of the relaxed and friendly atmosphere we've created in the boutique. It's an oasis of calm, where you can enjoy the space you need with the unobtrusive support of your personal stylist.
From gently guiding you through the process of finding your dream wedding gown to making alterations, you'll receive personal attention from the first fitting until you take home your finished dress.
VIP Appointments
We know what your wedding dress means to you, so creating an unforgettable, stress-free experience for our brides-to-be is our priority. Our bridal boutique in East Sussex is a little oasis of calm and a treasure-trove of beautiful wedding dresses! Finding a dress should be fun and relaxed, so we won’t pressure you into buying dresses you can’t afford or make you try on styles you hate.
Take your time, ask questions and try on a few different styles, with your personal stylist by your side to matchmake you with the dress you've always dreamed of. And for that little extra touch of luxury, why not treat you and your guests to our VIP Package?
Our brides
We love to stay in touch with our brides, even after their wedding day. It’s wonderful to see how our dresses transform from hanging on the rail to taking centre-stage at your ceremony!
Let us guide you on a
Once in a lifetime experience!
- Share ideas
- In-House Services
- Expert Advice
Don't just take it from us
Kind words from our brides
The service I received at Fross was great. I had been to another shop and hadn't found anything and so I called Fross and managed to get an appointment the next day. The shop is beautiful and so were all the dresses.
-Hannah J.
Fross helped me out of a very tight spot the service was second to none. Extremely helpful and friendly I cant thank them enough. They have such beautiful range gowns. Highly recommended well worth a visit.
-Kelly G.
From the moment I stepped in the shop it felt perfect. Beautifully set up and an amazing selection of dresses. The shop is stunning and I felt relaxed and comfortable. I explained what I was after and they let me pick out ones I wanted to try on and came back over with one she thought matched my criteria.
-Toni H.
Fross were absolutely amazing, from the moment we walked through the door we felt at ease. They couldn’t do enough for us considering the current circumstances. Their services are second to none and I am so proud to say I bought my dress from this amazing wedding dress shop!
-Ella K.
Amazing experience yesterday, the team are lovely. I didn't feel rushed I felt truly looked after. I would recommend anyone to come here. I also found my dream dress. Thank you.
-Beth F.
The team at Fross were amazing, from the moment I booked my appointment (then changing it) through to saying yes to my dress. The experience was second to none and they made be feel very special. Their selection of dresses are amazing and it was so nice to try something on that fitted. I highly recommend Fross and the team.
-Kerry D.
Lovely friendly ladies that made me feel special! Tried on any dress I wanted, no telling me it was out of my budget like other bridal shops. An amazing experience!
-Natasha T.
The moment I stepped into the shop I instantly felt at ease. They have such a wide range of beautiful dresses! The staff are beyond helpful and knowledgeable.
-Natalie S.
Accessories
Our range of bridal accessories have been hand-selected to work beautifully with our wedding dresses. Our beautiful accessories include veils and hair pieces so that you can discover the perfect complementary bridal accessory to go with your chosen gown.
