This month we want to introduce you to the longest-standing designer in our boutique, Justin Alexander bridal gowns.
What we love about Justin Alexander bridal gowns
Justin Alexander has a real knack for recognising upcoming trends, which separates him from many other designers. However, his designs aren’t just about trends; each gown is chic in a timeless and yet contemporary way.
We’re always impressed by how diverse each collection is, with something for everyone. In his current collection there is Sunset, with its bold silhouette, to the art deco-influenced Florence and intricate lace of Cassie or Jacelyn.
We began stocking Justin Alexander gowns in 2007, making him our longest-standing designer - but we think the current 2020 collection has to be one of his strongest yet.
The typical Justin Alexander bride is someone who appreciates classic elegance with a hint of modern chic styling. With a focus on clean lines and classic, figure-flattering silhouettes, the 2020 collection embodies all of that and more.
We particularly love the glamorous ‘Old Hollywood’ influence found in many Justin Alexander bridal gowns. Trends may come and go, but Justin Alexander’s timeless collections make the label a firm favourite in the world of bridal fashion - and among our Sussex brides.
Our Brides Will Love
“It’s a real struggle to pick just one from his current collection! In my experience, every bride likes something different and there are no clear favourites.
However, if I had to choose, I would probably say Dayton from the 2020 collection. It just looks amazing on every body type! Whether you are curvy, straight, busty, tall or petite, this dress enhances everyone’s figure. It’s universally flattering.”
See some of our recent brides in Justin Alexander and discover what made them fall in love with their gown:
About The Designer
Justin Alexander made their debut on the bridal fashion scene in 1949 in Brooklyn, New York, as T&G Bridal. After years of wartime austerity, women were starting to embrace fashion as more than just a necessity but as a way to express femininity, confidence and beauty.
From humble roots, Justin Alexander has become an internationally-acclaimed contemporary designer of mid- to high-end bridal gowns and accessories.
Justin Alexander has stayed at the forefront of bridal fashion, offering vintage-inspired yet contemporary designs. Known as “affordable couture”, the gowns do not compromise on quality and each one is finished to the highest standard.
Explore the Collection
We are one of the few bridal boutiques in Sussex that stock Justin Alexander wedding dresses, so why not explore the collection online and then book an appointment to find your dream dress!