We are open! NHS Workers get 10% off Read More

15-16th August 2020

Designer Sample Sale

Up to 50% off designer bridal gowns including Justin Alexander, Nicole Spose and Modeca.

BOOK NOW

Discover Our Designer Collections

Designer Wedding Dresses

Explore our range of carefully hand-selected wedding dresses by popular designers.

It's all about you

Join Fross and the team for a relaxed, fun and obligation-free bridal appointment at our beautiful boutique in Uckfield! We’re not here to pressure you to buy, we’re here to offer our experience and advice to help you find the dress that makes you look and feel amazing.

book appointment

The Perfect Match

Find your signature style

Our designer collections are carefully chosen to offer something for every kind of bride, from classic to alluring, boho to modern, subtle to out-there! We listen closely to your vision and inspirations to help you find a dress that compliments your body shape and fits your signature style.

Romantic

Elegant

Alluring

alluring-wedding-dresses

Boho

boho-wedding-dresses

The Fross Bridal Experience

Your Wedding Dress Journey


We know what your wedding dress means to you, so creating an unforgettable, stress-free experience for our brides-to-be is our priority. Our bridal boutique in East Sussex is a little oasis of calm and a treasure-trove of beautiful wedding dresses!

Finding a dress should be fun and relaxed, so we won’t pressure you into buying dresses you can’t afford or make you try on styles you hate. Take your time, ask questions and try on a few different styles, with your personal stylist by your side to matchmake you with the dress you've always dreamed of.

And for that little extra touch of luxury, why not treat you and your guests to our VIP Package?

Don’t just take it from us

Kind words from our Brides

It beats the London boutiques hands down

I loved my dress shopping experience at Fross. My 1st visit was unplanned, but I was welcomed in and made to feel at home. I had my fittings with Helen, and she was great too. Listened to all my wants and needs and I left with the perfect dress. The shop is lovely, wonderfully decorated, plenty of room in the changing area and enough space around not to feel that you are taking up too much room. I would recommend anyone to visit Fross to look at their amazing collection of dresses, it beats the London boutiques hands down.

Taryn Cruickshank

Fross Wedding Collections
5
2019-05-20T13:56:53+01:00

Taryn Cruickshank

I loved my dress shopping experience at Fross. My 1st visit was unplanned, but I was welcomed in and made to feel at home. I had my fittings with Helen, and she was great too. Listened to all my wants and needs and I left with the perfect dress. The shop is lovely, wonderfully decorated, plenty of room in the changing area and enough space around not to feel that you are taking up too much room. I would recommend anyone to visit Fross to look at their amazing collection of dresses, it beats the London boutiques hands down.

These girls really know their stuff!

Amazing! I’m not sure what’s more beautiful, the shop, the dresses or the staff?! After visiting two bridal shops prior to Fross, I had a little idea of what I was going to expect however this was a completely different experience. From the moment I walked in the door the staff make me feel like I was the only bride to be on Earth!

Not only are the selection of dresses stunning, they have beautiful changing rooms with great lighting and large mirrors (a wonderful touch is also the podium stand which makes the dress look incredible). All the staff take their time and really adjust the dresses as much as possible to try and gain a realistic fit. Nothing was too much trouble and they give amazing advice – these girls really know their stuff!

I went and collected my dress on Saturday and again it was another pleasurable experience. Thank you so much for helping me pick my amazing gown!

Briony Tutt

Fross Wedding Collections
5
2019-09-16T13:56:52+01:00

Briony Tutt

Amazing! I’m not sure what’s more beautiful, the shop, the dresses or the staff?! After visiting two bridal shops prior to Fross, I had a little idea of what I was going to expect however this was a completely different experience. From the moment I walked in the door the staff make me feel like I was the only bride to be on Earth! Not only are the selection of dresses stunning, they have beautiful changing rooms with great lighting and large mirrors (a wonderful touch is also the podium stand which makes the dress look incredible). All the staff take their time and really adjust the dresses as much as possible to try and gain a realistic fit. Nothing was too much trouble and they give amazing advice – these girls really know their stuff! I went and collected my dress on Saturday and again it was another pleasurable experience. Thank you so much for helping me pick my amazing gown!

I cannot recommend Fross and her team enough

Fross and her team are absolutely fantastic!

Fross opened the shop for me when I couldn’t make any other time (and she was redecorating!) and then spent hours with me and my mother making us feel so welcome and, of course, finding the perfect dress.

Her guidance and service went above and beyond, and each time we visit it feels like we are back with friends.

I cannot recommend Fross and her team enough – they are simply wonderful and the dresses are perfect. Book now!

Charlotte Richardson

Fross Wedding Collections
5
2019-09-16T13:57:30+01:00

Charlotte Richardson

Fross and her team are absolutely fantastic! Fross opened the shop for me when I couldn’t make any other time (and she was redecorating!) and then spent hours with me and my mother making us feel so welcome and, of course, finding the perfect dress. Her guidance and service went above and beyond, and each time we visit it feels like we are back with friends. I cannot recommend Fross and her team enough – they are simply wonderful and the dresses are perfect. Book now!

Thank you very much Fross and the team for making my day and making me feel so special!

My experience of wedding dress shopping at Fross Wedding Collections was the best one I had. I previously went to 2 other shops, but they did not compare in terms of quality of service and look of the shop. As you step in, the shop immediately makes you feel welcome: it is very clean, airy, tidy, stylish in its decoration, the dresses are well presented too… I felt special from the moment I got in. The staff was also very pleasant, knowledgeable about the dresses, listened to me, understood what I was after, and does provide the best customer service. I wasn’t sure what type of dress I wanted (long or short?). I had my mind mostly set on a dress I saw in another shop, but the quality and look of the tea length dress I tried on and the team’s superb customer care helped me make up my mind and go for the gorgeous short dress I said yes to. I just cannot wait to try it on again for the alterations and see how it fits me when made to my exact measurements ! Thank you very much Fross and the team for making my day and making me feel so special!

Marion Lerminiaux

Fross Wedding Collections
5
2020-07-01T08:17:07+01:00

Marion Lerminiaux

My experience of wedding dress shopping at Fross Wedding Collections was the best one I had. I previously went to 2 other shops, but they did not compare in terms of quality of service and look of the shop. As you step in, the shop immediately makes you feel welcome: it is very clean, airy, tidy, stylish in its decoration, the dresses are well presented too… I felt special from the moment I got in. The staff was also very pleasant, knowledgeable about the dresses, listened to me, understood what I was after, and does provide the best customer service. I wasn’t sure what type of dress I wanted (long or short?). I had my mind mostly set on a dress I saw in another shop, but the quality and look of the tea length dress I tried on and the team’s superb customer care helped me make up my mind and go for the gorgeous short dress I said yes to. I just cannot wait to try it on again for the alterations and see how it fits me when made to my exact measurements ! Thank you very much Fross and the team for making my day and making me feel so special!

I am so pleased I chose Fross for my wedding dress.

I am so pleased I chose Fross for my wedding dress. The service was brilliant from start to end. I felt completely confident that the team would be 100% honest with me as they were just as eager to get me to try on a dress in the sale as they were the more expensive ones. They then put me in touch with Helen, their chosen seamstress for my alterations and again, the service was brilliant and very reasonably priced too! This dress made me feel so special on the day and I cannot thank the Fross team and Helen enough!

Samantha Errey

Fross Wedding Collections
5
2019-05-10T11:46:12+01:00

Samantha Errey

I am so pleased I chose Fross for my wedding dress. The service was brilliant from start to end. I felt completely confident that the team would be 100% honest with me as they were just as eager to get me to try on a dress in the sale as they were the more expensive ones. They then put me in touch with Helen, their chosen seamstress for my alterations and again, the service was brilliant and very reasonably priced too! This dress made me feel so special on the day and I cannot thank the Fross team and Helen enough!

The personal touch at Fross Wedding Collection was amazing

The personal touch at Fross Wedding Collection was amazing. I have been to a lot of wedding shops but nothing like here, their customer services, personal touch, ideas, kindness and so much more was perfect in every single way. Honestly would recommend them to anyone. Very happy customer. Also the types of wedding dresses they have in were all such a good choices and all completely different styles. I wanted one to be ordered in so I can try it on from a different designer, they arranged anything and when I have questions from the designer the lady was on the phone straight Way! Highly recommend. 5 stars from me.

Sasha Barnett

Fross Wedding Collections
5
2019-05-10T11:46:32+01:00

Sasha Barnett

The personal touch at Fross Wedding Collection was amazing. I have been to a lot of wedding shops but nothing like here, their customer services, personal touch, ideas, kindness and so much more was perfect in every single way. Honestly would recommend them to anyone. Very happy customer. Also the types of wedding dresses they have in were all such a good choices and all completely different styles. I wanted one to be ordered in so I can try it on from a different designer, they arranged anything and when I have questions from the designer the lady was on the phone straight Way! Highly recommend. 5 stars from me.

It genuinely felt like the whole team were celebrating along with me

Fross and the team were amazingly helpful both before and during my bridal appointment. Fross personally helped me get a specific dress sample to the store on loan in time for my appointment so I could try it on. She was reassuring even though we knew the dress was two sizes too small. Milly was bridal consultant and was very sweet. She encouraged me to try other dresses even though I fell in love with the loan dress - just so I could be absolutely sure. She was professional and discreet when faced with my errant underwear!! I did not feel rushed or pushed into a decision at all - it was all very supportive. Milly took me through the after sales process very clearly and I. The prosecco was lovely too!! Thanks so much for everything - it was worth the 3 hour drive!!

Charlotte Wilson

Fross Wedding Collections
5
2019-05-20T13:53:23+01:00

Charlotte Wilson

Fross and the team were amazingly helpful both before and during my bridal appointment. Fross personally helped me get a specific dress sample to the store on loan in time for my appointment so I could try it on. She was reassuring even though we knew the dress was two sizes too small. Milly was bridal consultant and was very sweet. She encouraged me to try other dresses even though I fell in love with the loan dress - just so I could be absolutely sure. She was professional and discreet when faced with my errant underwear!! I did not feel rushed or pushed into a decision at all - it was all very supportive. Milly took me through the after sales process very clearly and I. The prosecco was lovely too!! Thanks so much for everything - it was worth the 3 hour drive!!

I’m proud to say I will be a ‘Fross Bride’

I was very nervous about my appointment due to many factors however Alex was incredible and very patient with me! All the staff I met were lovely and made you feel like you were the only bride in the world. The shop is also very beautiful! My dress is perfect and just can’t wait to wear it! I’m proud to say I will be a ‘Fross Bride.’

Charlotte Murday

Fross Wedding Collections
5
2019-05-20T13:54:05+01:00

Charlotte Murday

I was very nervous about my appointment due to many factors however Alex was incredible and very patient with me! All the staff I met were lovely and made you feel like you were the only bride in the world. The shop is also very beautiful! My dress is perfect and just can’t wait to wear it! I’m proud to say I will be a ‘Fross Bride.’

I loved every minute of my experience

Since the moment I contacted Fross Wedding Collections to arrange an appointment, I felt they were very happy to talk to me and willing to meet any request I had. And so when I visited the shop. I was made to feel at ease from the moment I walked in. They have a very beautiful wedding gowns selection, hard not to find your dream dress. I loved every minute of my experience with them, and although I went on my own never felt I was there with no friends or family. They were very helpful and gave me all the time I needed to make my decision. It is a big deal to find and “say yes to your dream dress” and they were there to help me. Thank you Fross and Millie for all your support, and the beautiful experience I had xx

Antonella Laera

Fross Wedding Collections
5
2019-05-20T13:56:06+01:00

Antonella Laera

Since the moment I contacted Fross Wedding Collections to arrange an appointment, I felt they were very happy to talk to me and willing to meet any request I had. And so when I visited the shop. I was made to feel at ease from the moment I walked in. They have a very beautiful wedding gowns selection, hard not to find your dream dress. I loved every minute of my experience with them, and although I went on my own never felt I was there with no friends or family. They were very helpful and gave me all the time I needed to make my decision. It is a big deal to find and “say yes to your dream dress” and they were there to help me. Thank you Fross and Millie for all your support, and the beautiful experience I had xx
5
9
Fross Wedding Collections

Book Your Bridal Appointment

Book a one-to-one private appointment with an expert bridal stylist! We can't wait to meet you.

book appointment